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Chengbang Design Group & Zhejiang University Tourism and Leisure Research Institute announced a strategic cooperation

2019.04.20

On April 9, Chengbang Design Group & Zhejiang University Tourism and Leisure Research Institute strategic cooperation signing ceremony was held in Chengbang Design Group Chengxi Branch, More than 20 people ,including leading experts,? from Chengbang Design Group and Zhejiang University Tourism and Leisure Research Institute, witnessed this historic moment.

The report of the 19th National Congress of the Communist Party of China clearly put forward the implementation of the strategy of rural revitalization. In 2018, the No. 1 Document of the Central Committee raised the strategy of rural revitalization to an unprecedented height. Promoting the integration of culture and tourism and developing the rural leisure travel have become important engines and new trends in rural economic development. In March of this year, after preliminary exchanges, many of the ideas of the two sides regarding travel and leisure coincided with each other. The two sides initially reached a consensus on cooperation to promote the integration of the development of the arts and leisure, and create a better life. This formal signing will help the two sides achieve complementary advantages, achieve integration and innovation of production, education and research, occupy a larger market share, and play a leading role in the industry.?

The awareness and influence of Zhejiang University is very important in China, and the Zhejiang University Tourism and Leisure Research Institute is a multidisciplinary research institute approved by Zhejiang University. As a research institution of 211, 985 universities, it has strong professional research talents, and has high-end academic resources and rich research experience at home and abroad. Chengbang Design Group , as a wholly-owned subsidiary of Chengbang, after 16 years of development, has grown into a first-class comprehensive eco-environment solution provider and operation service provider in China. It has rich project experience in rural tourism planning, characteristic town construction, and cultural and recreational planning. It can provide integrated services from consulting, feasibility study, planning, design, implementation, EPC, PPP, etc., and extend to the fields of wisdom +, research, operation and maintenance, etc., realizing the full coverage of the service chain of the industry. Currently the core business is focused on the ecological governance and rural revitalization.



The leaders of both sides signed the strategic cooperation agreement.?


According to the agreement, the two parties will carry out practical and theoretical cooperation based on the principle of “Strong combination, complementary advantages, pragmatic effectiveness, cooperation and mutual benefit”. The cooperation will extend to industry standard setting, industry bottleneck analysis and solution research, brand IP, comprehensive cooperation in various fields such as creation and promotion, research and development of cultural and creative products, sharing of local superior resources, high-end conferences, professional training of talents, and preparation of industry books. During the project cooperation, Zhejiang University Tourism and Leisure Research Institute will give full play to its advantages in theoretical guidance and cultural research ,meanwhile Chengbang Design Group will make efforts to give full play to its advantages of the project implementation. Therefore the two sides will jointly promote the construction of beautiful rural demonstration sites and agricultural tourism complexes, promoting the interaction between the construction of rural ecological civilization and economic development, and make a beautiful rural landscape of “seeing the landscape, remembering the homesickness, and retaining the context”! In view of the problems of “homogeneity” and “copying” in the current development of the industry, the two sides conducted in-depth discussions. Through this cooperation, the two sides will strive to make differentiated projects that meet market needs and have local characteristics.



Full exchange of representatives from both sides


Both parties have highly recognized this strategic cooperation. They agreed that they should flexibly change their thinking styles on the basis of the regular joint seminars, abandon the traditional "schoolization" and inherent "project" thinking, and fully exchange and interact with each other. Both sides decided to carry out long-term, stable and practical cooperations, and work together to facilitate the development of the industry.

This cooperation is crucial, timely and firmly grounded. Under the strategic background and policy guidance of the country's vigorous development of tourism and the integration of culture and tourism, the two sides jointly study and cooperate with each other ,contributing ideas and exerting efforts? This is the gospel and a milestones of the whole industry! Through this cooperation, the two parties will further enhance the overall operational efficiency, reduce operating costs, and achieve a strategic partnership of sustainable development. The two sides will work together to create a world-oriented leisure model for the travel and leisure, and ultimately achieve win-win and common development, and write a new chapter in the field of travel and leisure!




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